Our Story

I’ve spent most of my life leading with safety — in the field, with teams, in boardrooms. Along the way, I’ve worn just about every version of safety apparel out there… and let’s be honest, most of it is stiff, forgettable, and, well, boring.
But safety doesn’t have to be boring.

I’ve always been drawn to the creativity of vintage safety posters — the bold colors, quirky characters, and just the right dose of sarcasm to make the message stick. As a kid, I devoured comics and Mad Magazine, soaking in that perfect blend of humor and meaning. That influence stuck with me. Even today, unless I'm in a meeting, you’ll find me in a graphic tee or a comfy sweatshirt — it’s just who I am.
So I thought: why not mix it all together?

Why not create safety gear that’s actually fun to wear — stuff that sparks a conversation, makes someone smile, or maybe even rolls a few eyes (in the best way)? That’s the heart behind this shop. It kicks off with “Making Safety Great Again” — not a political statement, but a call to bring energy, humor, and fresh attention to something that matters.

And I’m just getting started. I’ve got more ideas on the way — some clever, some sarcastic, and maybe even a few straight from you. If it makes safety a little more human and a lot more memorable, it belongs here.

Thanks for stopping by. Stay safe, stay comfortable — and let’s make safety great again.